Clik here to view.
Machines that go “ping”: a hospital branding adventure
The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving...
View ArticleClik here to view.
Elephants in the room: where Vision statements go wrong
Ancient wisdom on Vision – from blind men Part 2 on Vision Statements. In examining the many ways that our clients’ Vision statements have gone wrong in the past (and some spectacularly wrong), Beg to...
View ArticleClik here to view.
Out of the Woods? Branding the decade that was.
So what do you call a decade like that one? So far Beg to Differ has resisted the urge to comment on the Tiger Woods scandal. But a friend posted a story on Facebook today that seemed like a great way...
View ArticleClik here to view.
Logo design: Dear Expedia: a brand is for customers, not golf shirts
A unique logo design gets dumbed down by board-room egos This morning, whilst Beg to Differ was checking our favourite blogs, looking for signs of hope in this new decade, we noticed the sad tale of a...
View ArticleClik here to view.
Malcolm Gladwell on intellectual property extremism.
Thoughts on Gladwell’s What the Dog Saw – part 1 This week, Beg to Differ is savouring the new book by Canadian journalist Malcolm Gladwell, What the Dog Saw: And Other Adventures. It’s really, really...
View ArticleClik here to view.
iPad, uPad: Apple meets the push-up bra
Apparently iPad has been enhancing feature sets for a while…. So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a...
View ArticleClik here to view.
Does branding cause cancer? Australian smokes go “no logo”.
An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The...
View ArticleClik here to view.
Bad brand names: don’t “Hav-a-Nap” at the switch
Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad – for a number of reasons. Today’s example is something...
View ArticleClik here to view.
Happy May 1 Ontario! Electricity just got more expensive (again)!
Brandvelope client EnergyMobile launches new mobile app Disclosure: This is an article about a client’s product, so we may be a wee bit biased. But we can also get you a free pass, so read on! Our...
View ArticleClik here to view.
Surface impressions: Microsoft just nibbles the Apple.
Microsoft tries to challenge the iPad. But scratching the Surface, Microsoft wants you to compare them apple-to-Apple. We Beg to Differ. I finally had a chance to see the video of the much-hyped...
View Article
